Sadaf

Fardanesh

A woman with dark, curly hair and a yellow sweater standing in front of a colorful, ornate tiled wall in a building with Moroccan or Mediterranean influences.

Creative & Inclusive Branding Strategist for Social Impact

ABOUT SADAF

Sadaf Fardanesh(She/Her) is a Greensboro-based Marketing and Branding enthusiast. While She lived in Paris, France she managed the global YSL Beauty Instagram chez Publicis Luxe.

Along with her MBA she has a Bachelor of Arts in Psychology and a Minor in Gender Studies. She is looking to evolve her skills in strategy when it comes to marketing/branding, and involve her psychology expertise to adapt and understand consumer centric behavior.

YSL Beauté

Instagram Stories

Advertisement for Yves Saint Laurent's Black Opium Eau de Parfum Neon, featuring vibrant neon colors, a woman holding the perfume bottle, and promotional text.
Yves Saint Laurent advertisement featuring makeup products and a model with bold makeup, colorful nails, and a patterned background.
A promotional collage for Yves Saint Laurent Beauté mascara, featuring models applying mascara and highlighting volume effects, with bold text and product images.

Philosophy

Sadaf believes Marketing strategies are metaphors, taking abstract ideas and creating seamless content. They feel inclusive branding creates conversations between the company and the consumer. Sadaf relishes in-forcing brand values into creative coherent marketing trends.

A young girl with curly hair holding a blonde doll in a room with framed pictures on the wall and a large plant in the background.

“As a child, I’d pour over visual content through print and television, always fascinated by the storytelling aspect. Now I get to make the stories.”

Sadaf Fardanesh • Creative Branding and Marketing

Let's create together

Let's create together

Hire Me