PORTFOLIO

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PORTFOLIO *

Here are some examples showcasing products, storytelling, and point of purchase.

While at Publicis Luxe, Sadaf had full control over the stories posted on YSL Beauté global Instagram profile.

She loved collaborating with the graphic designer, creating captivating storytelling intertwined with direct point of purchase. Content creation where the TOV of the brand is always upheld is what she strives for.

  • Advertisement showcasing Yves Saint Laurent's Black Opium Eau de Parfum with neon and vibrant lighting effects, featuring a woman holding the perfume bottle.

    Launch of Black Opium Neon Parfum

  • Vertical advertisement for Yves Saint Laurent's Black Opium Neon perfume, featuring colorful neon-lit images of coffee beans, dragon fruit, and a perfume bottle with neon accents.

  • Advertisement for Yves Saint Laurent beauty products featuring close-up images of a woman with colorful makeup and bold lipstick, along with a display of Yves Saint Laurent lipstick and branding.

    Exclusive Photo/Product Shoot

  • A promotional YSL Beaute advertisement featuring bold makeup, a model with blue nails and orange lipstick, and Yves Saint Laurent lip products on a colorful patterned fabric background. The text reads "Exhibit Hall," "A Dazzling Palette," and "Swipe Up To Shop."

  • A promotional collage for Yves Saint Laurent Beaute featuring makeup models with bold eye makeup and freckles, and Yves Saint Laurent makeup products on a bed of pink flowers.

  • A person with dramatic black winged eyeliner, silver glitter on the eyelids, and large dangling rhinestone earrings. They are holding their head with both hands, cropping the image above the eyes. The text on the image says 'CRUSH ON THIS LOOK'.

    Influencer Collaboration

  • Close-up of a woman with a buzz cut hairstyle, bold winged eyeliner, large hoop earrings, and a black and silver sequin dress, with the text "Crush on this look" overlaid.

  • Advertisement for YSL Beauté featuring models applying mascara and promoting a non-drying formula that strengthens lashes with volume and length.

    Point of Purchase

  • Series of advertisements for Yves Saint Laurent Beauty's Rouge Pur Couture lipsticks, featuring close-up images of lips with bold red lipstick, text promoting the product, and a black Yves Saint Laurent logo.

    Launch of New Shades of Rouge Pur Couture

  • Advertisement for Yves Saint Laurent Beauty featuring close-up images of women with bold red lipstick, warning labels about potential severe reactions, and a call to action to swipe up to shop makeup products.

Recent Projects

Explore a curated collection of her past and current work, where imagination meets strategy. Each project reflects Sadaf’s drive to deliver thoughtful, effective solutions.

Colorful collage spelling out 'What would tell us your self?' with decorative elements like a pink glitter star, purple ribbon, pink flower, mirrored disco balls, and a pink cassette tape.
Two women relaxing outdoors in a grassy area, with large green leaves around them. One woman has curly hair and is wearing a beige dress with floral embroidery, the other has darker, curly hair and is wearing a white top. There is text overlay saying 'Your brain doesn’t need more motivation' and additional text '@littlesedscounseling'.

Client
Little Seeds Counseling

Year
2025

Blue promotional poster with the quote 'Find your flow' and contact information including a QR code, featuring images of women in fitness poses, holding water bottles and dumbbells, and one woman in a yoga pose.
Abstract background with swirling blue, green, and white colors and bokeh effects, with white text that reads 'What is a flow state?'

Year
2025 - Present

Client
Find Your Flow

Promotional graphic for The Self Care Studio with blurred colorful background, announcing a monthly special.
A promotional poster for The Selfcare Studio's "Astro" skincare line featuring a woman receiving skincare treatment with a dropper, with starry constellation backgrounds and celestial design elements.

Client
The Self Care Studio

Year
2025 - Present

A healthcare professional examining a baby with a stethoscope. The baby is lying on a medical examination table while the professional checks the baby's chest.

Client
Carolina Pediatrics of The Triad

Year
2024-25

A collage of people holding decorated pumpkins, with a background of flower shelves and autumn-themed decorations. The text reads 'Pressed Florals Autumn Edition'.

Client
Vard Aavar (myself)

Year
2023 - Present